Kalyan Jewellers is one of the largest jewellery chain in India. It is headquartered in Thrissur City, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. It employees around 4,000 people all over India. T.S. Kalyanaraman in 1993 started the first jewellery shop named Kalyan Jewellers in Thrissur City with the capital of Rs 75 lakh. Later he expanded to 36 showrooms all over South India.
The cluster derives its origins from textile marketing associate degreed wholesaling and has an expertise of over one hundred years within the trade. Kalyan branched out into the sphere of jewelry marketing within the year 1993 by gap its 1st store in Thrissur.
The reason behind the Kalyan group’s encroach upon business itself is sort of distinctive and makes it fascinating to browse. The ancestors of this management return from a pious background that comprised of clergymen, saints and advisors to kings. Hailing from the Tanjavur district of Tamilnadu, these ancestors had migrated to Kerala.
The decision to start out a business was taken in response to the decision of 1 of the senior relatives of the kin, United Nations agency was a Dewan to the maharajah of Kochi, United Nations agency believed ‘Enterprise and business was necessary to make job opportunities and to create Asian country self dependent’. He conjointly believed that ‘business ought to be honest with a social objective and not only for inconsiderate motives’. The cluster still adheres to the commencement principles of its forefathers and this explains the group’s firm grounding in honest business practices and ethics.
To do business with the first objective of common social sensible through honest and moral business practices.
MissionTo give the client way more than what he desires and asks for in jewelry marketing all told the key areas of quality, price for cash, transparency and client service through innovative means that and tools that successively can build Kalyan Jewellers the foremost sure jeweler.
Kalyan Jewellers introduced the First of its kind Customer Loyalty Programme in jewellery retailing with a host of benefits. A one-time purchase of Rs 1000 in any of the outlets of Kalyan Jewellers qualifies a customer for it. The card offers a host lifetime benefits in addition to the usual points accrual which can be redeemed at any time later.
Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna Akkineni, Dileep,Prabhu Ganesan and Shivaraj Kumar area unit the whole ambassadors of the Kalyan Jewellers. Earlier Miss Universe 1994 Sushmita subunit was the ambassador. in line with media reports, Aishwarya Rai Bachchan has charged Rs ten large integer per annum for a 2 year agitate Kalyan. The advertising and promoting budget of Kalyan is around Rs ninety crores.
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